Bachelor of Science in Business Administration (BSBA)
Excellence in Business Education. Developing Future Leaders and Entrepreneurs.
Prepare to become a competent professional, innovative entrepreneur, and responsible business leader. General de Jesus College offers the 3-Year BSBA program in San Isidro, Nueva Ecija.
Program overview
Quality Education for Future Business Leaders
At GJC, we believe that business education goes beyond earning a degree. We nurture ethical leadership, innovation, professionalism, and social responsibility while preparing students for employment, entrepreneurship, and lifelong professional growth.
The College of Business Administration is committed to educate and to develop its students for them to become competent businessmen, leaders and executives so that they can contribute positively to the educational, economic, social, environmental and cultural growth and development of our country.
Coming from GJC Senior High School or another school? Review the admission requirements to begin your application. If you are also interested in accounting, explore the College of Accountancy and its four programs.
Our history
Formerly known as the Bachelor of Science in Commerce (BSC), the College of Business Administration has been shaping strategic thinkers and innovative entrepreneurs since the collegiate expansion in 1978. It continues to evolve with the demands of the global business environment while upholding the college’s core values of discipline, integrity, and excellence.
Its 3-Year Fast-Track Program provides an accelerated pathway to earn a degree without compromising academic quality, enabling students to enter the workforce sooner and well-prepared.
The objective of the Business Administration Program is not simply to impact basic knowledge, but to instill and nurture important qualities, skills and values in our students that are essential for future organizational success. It is designed to develop critical thinking, problem-solving, interpersonal, communication, quantitative and computer skills needed by graduates to successfully serve as leaders in business organizations.
Program information
- Degree
- Bachelor of Science in Business Administration (BSBA)
- College
- College of Business Administration, General de Jesus College
- Program length
- 3 years
- Majors
- Financial Management, Human Resource Development Management, Marketing Management
- Accreditation
- Level III, ACSCU-ACI (formerly ACSCU-AAI)
- Campus
- Vallarta St., Poblacion, San Isidro, Nueva Ecija, Philippines 3106
Program objectives
What Our BSBA Graduates Can Do
Specifically, graduates of the business administration program should be able to:
- Convey and effectively communicate ideas orally and in writing using both English and Filipino;
- Articulate and discuss the developments in business and economic environment of our country and support its national thrust and socio-economic indicators;
- Conduct environmental scanning, feasibility study and other business research or plan;
- Develop leadership capabilities and management skills;
- Develop the ability to access, retrieve and process information using computer technology;
- Perform quality work by applying basic and the current practices and principles in business management;
- Work effectively and independently in multi-disciplinary and multi-cultural teams;
- Practice the values of fairness, transparency, accountability, hard work, honesty, patience, diligence, innovativeness and risk taking in dealings with all personal and business activities; and
- Preserve and promote “Filipino historical and cultural heritage,” so that they can demonstrate responsible citizenship and pride of being a Filipino.
Curriculum
Choose Your Major
GJC offers a 3-Year Bachelor of Science in Business Administration (BSBA) Program, designed to provide students with a comprehensive business education through an accelerated academic pathway. Students may pursue their interests and career aspirations through three major specializations:
Financial Management (FM)
Develop competencies in financial planning, investment analysis, budgeting, financial decision-making, and business finance.
Human Resource Development Management (HRDM)
Build essential skills in talent acquisition, employee development, organizational behavior, labor relations, and strategic human resource management.
Marketing Management (MM)
Gain knowledge and practical skills in digital marketing, consumer behavior, branding, market research, advertising, and strategic marketing.
Why GJC
Why Study Business at GJC?
Level III Accredited
A commitment to academic excellence, quality instruction, and continuous improvement.
Accelerated Pathway
Earn your business degree in three years.
Competent Professors
Qualified, dedicated professors who bring practical business insights into the classroom.
Future-Ready Skills
Critical thinking, leadership, communication, entrepreneurship, and decision-making.
Accreditation
Level III Accredited Quality Education
With its ACSCU-ACI (formerly ACSCU-AAI) Level III Accreditation, the College of Business Administration demonstrates its commitment to academic excellence, quality instruction, and continuous improvement. Our programs combine strong business foundations, practical applications, and essential management competencies to prepare graduates for the demands of today’s competitive business environment.
Careers
Where Your Business Degree Can Take You
Preparing students for employment, entrepreneurship, and lifelong professional growth.
Financial Management
Financial analyst, budget officer, banking and investment staff.
Human Resource Development Management
Human resources assistant, recruitment and training staff, employee relations officer.
Marketing Management
Marketing assistant, brand and sales staff, digital marketing and market research associate.
Beyond the classroom
Competent Professors, Career-Ready Graduates
Our qualified, competent, and dedicated professors bring academic expertise, professional knowledge, and practical business insights into the classroom. Through engaging instruction, real-world business applications, research, and experiential learning, students develop critical thinking, leadership, communication, entrepreneurship, and decision-making skills.
- Student organizationsEach major has its own academic organization, with official Facebook pages for Financial Management, Marketing, and Human Resource Development Management students.
Which major?
Which Major Is Right for You?
Choose the path that fits your interests and career goals.
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I like planning budgets and making sense of moneyFM
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I want to help people grow at workHRDM
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I enjoy branding, selling, and understanding customersMM
Student life
Life in the College of Business Administration
Business administration students at General de Jesus College, in the classroom and beyond.
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Solving business math in class -
Practicing office skills -
Guidance from faculty -
Project Unlad outreach -
Pinning and Sending Off Ceremony -
Learning through event organization
News and announcements
College of Business Administration news
GJC College Dancers Reach Inter-Collegiate Dance Battle Finals
The Generals-College Dancers earned a spot among the Grand Finalists of the Inter-Collegiate Dance Battle 2026 after a strong showing in the October 19 elimination round.
GJC CBA and CIT Host Digital Transformation in Business Seminar
The College of Business Administration and the College of Information Technology, with DTI and DICT, held a seminar on digital innovation, entrepreneurship and business strategy.
GJC College Department Celebrates Academic Excellence on Recognition Day
The GJC College Department honored students for outstanding academic performance, dedication, and perseverance during its Recognition Day on October 22, 2026.
Frequently asked questions
BSBA questions, answered
How many years is the BSBA program at GJC?
GJC offers a 3-year Bachelor of Science in Business Administration program, an accelerated academic pathway.
What majors can I choose?
Financial Management, Human Resource Development Management, and Marketing Management.
Is the BSBA program accredited?
Yes. The College of Business Administration holds ACSCU-ACI (formerly ACSCU-AAI) Level III Accreditation.
What skills will I develop?
Critical thinking, problem-solving, interpersonal, communication, quantitative, and computer skills needed to serve as leaders in business organizations.
Contact
Contact the College of Business Administration
Visit
Vallarta Street, Poblacion, San Isidro, Nueva Ecija 3106
Call or email
Office hours
Monday to Friday, 8:00 AM to 5:00 PM
Choose GJC College of Business Administration
Build your future in finance, human resources, or marketing with an institution committed to excellence and student success.