General de Jesus College
COLLEGE OF BUSINESS ADMINISTRATION
Excellence in Business Education. Developing Future Leaders and Entrepreneurs.
Level III Accredited
ACSCU-AAI Level III Accreditation
3-Year BSBA Program
Competent Professors
Qualified, competent, and dedicated
Quality Business Education
Industry-relevant and values-centered
Industry-Relevant, Values-Centered Business Education
The College of Business Administration (CBA) of General de Jesus College (GJC) is committed to delivering quality, industry-relevant, and values-centered business education that prepares students to become competent professionals, innovative entrepreneurs, and responsible business leaders.
Quality Education for Future Business Leaders
At GJC, we believe that business education goes beyond earning a degree. We nurture ethical leadership, innovation, professionalism, and social responsibility while preparing students for employment, entrepreneurship, and lifelong professional growth.
Objective of the Business Administration Program
The College of Business Administration is committed to educate and to develop its students for them to become competent businessmen, leaders and executives so that they can contribute positively to the educational, economic, social, environmental and cultural growth and development of our country.
The objective of the Business Administration Program is not simply to impact basic knowledge, but to instill and nurture important qualities, skills and values in our students that are essential for future organizational success. It is designed to develop critical thinking, problem-solving, interpersonal, communication, quantitative and computer skills needed by graduates to successfully serve as leaders in business organizations.
Specifically, graduates of the business administration program should be able to:
- Convey and effectively communicate ideas orally and in writing using both English and Filipino;
- Articulate and discuss the developments in business and economic environment of our country and support its national thrust and socio-economic indicators;
- Conduct environmental scanning, feasibility study and other business research or plan;
- Develop leadership capabilities and management skills;
- Develop the ability to access, retrieve and process information using computer technology;
- Perform quality work by applying basic and the current practices and principles in business management;
- Work effectively and independently in multi-disciplinary and multi-cultural teams;
- Practice the values of fairness, transparency, accountability, hard work, honesty, patience, diligence, innovativeness and risk taking in dealings with all personal and business activities; and
- Preserve and promote “Filipino historical and cultural heritage,” so that they can demonstrate responsible citizenship and pride of being a Filipino.
The Graduates/Learners have the ability to:
- A. Common to all programs
- B. Common to business and management discipline
- BS in Business Administration
- Articulate and discuss the latest developments in the specific field of practice;
- Effectively communicate in English and Filipino, both orally and in writing;
- Work effectively and collaboratively with a substantial degree of independence in multi-disciplinary and multi-cultural teams;
- Act in recognition of professional, social, and ethical responsibility, and
- Preserve and promote “Filipino and cultural heritage”.
- Describe the basic function of management such as planning, organizing, leading and controlling;
- Identify and describe the basic concepts that underlie each of the functional areas of business (marketing, finance, human resource management, production and operations management, information technology and strategic management) and employ these concepts in various business situations;
- Select the proper decision-making tools to critically, analytically and creatively solve problems and drive results;
- Express clearly and communicate effectively with stakeholders both in oral and written forms;
- Apply information and communication technology (ICT) skills as required by the business environment
- Work effectively with other stakeholders and manage conflict in the workplace;
- Organize and lead groups to plan and implement business related activities.
- Demonstrate corporate citizenship and social responsibility; and
- Exercise high personal moral and ethical standards.
- Analyze the business environment for strategic direction.
- Prepare operational plans
- Innovate business ideas based on emerging industry
- Manage a strategic business unit for economic sustainability
- Conduct business research
Accelerated 3-Year BSBA Program
Achieve Your Business Degree in Just 3 Years!
GJC offers a 3-Year Bachelor of Science in Business Administration (BSBA) Program, designed to provide students with a comprehensive business education through an accelerated academic pathway. Students may pursue their interests and career aspirations through three major specializations:
Financial Management (FM)
Develop competencies in financial planning, investment analysis, budgeting, financial decision-making, and business finance.
Human Resource Development Management (HRDM)
Build essential skills in talent acquisition, employee development, organizational behavior, labor relations, and strategic human resource management.
Marketing Management (MM)
Gain knowledge and practical skills in digital marketing, consumer behavior, branding, market research, advertising, and strategic marketing.
Where Your Business Degree Can Take You
Preparing students for employment, entrepreneurship, and lifelong professional growth.
Financial Management
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Human Resource Development Management
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Marketing Management
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Competent Professors, Career-Ready Graduates
Our qualified, competent, and dedicated professors bring academic expertise, professional knowledge, and practical business insights into the classroom. Through engaging instruction, real-world business applications, research, and experiential learning, students develop critical thinking, leadership, communication, entrepreneurship, and decision-making skills.
CBA in Action
Life of CBA students, inside and outside the classroom
Level III Accredited Quality Education
With its ACSCU-AAI Level III Accreditation, the College of Business Administration demonstrates its commitment to academic excellence, quality instruction, and continuous improvement. Our programs combine strong business foundations, practical applications, and essential management competencies to prepare graduates for the demands of today’s competitive business environment.
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Choose GJC College of Business Administration!
Level III Accredited. 3-Year BSBA Program. Competent Professors. Quality Business Education.
Build your future in finance, human resources, or marketing with an institution committed to excellence and student success.
Enroll at General de Jesus College College of Business Administration—Your Future in Business Starts Here!